If it really can be implemented, then it could be a fairly neat system. Especially potentials in online shopping--the warehouse would send your order automagically (not that it doesn't now).
But in order for this to be effective and "real-time", as the guy is imagining, very very difficult problems need to be solved, namely, how to route real things.
His comparison to IP is only half right. In IP, if there is contention at a router, packets are simply dropped. But you